Base Brands Eco-friendly Housewares Earns Top 20 Spot in Forbes.com $100,000 Entrepreneurial Contest

Simplicity of Company’s Reduce ™ Eco-friendly Products Appeals to Judges

Atlanta, GA, Aug. 18, 2009—Base Brands™, a young Atlanta-based housewares company, has been selected as a top 20 semifinalist in the 2009 Forbes.com "Boost Your Business" $100,000 entrepreneurial contest. Out of over 1000 entries, Base Brands is one of only two Georgia companies to be included in the top 20.

To advance to the top 5, the 20 entrepreneurs are required to submit a 30-second video and will rely on online voters to go to www.forbes.com/entrepreneurs/boostyourbusiness/ and vote for their favorite entrepreneur beginning August 17 through September 30, 2009. The top five winners will then go to New York and present a more detailed business plan in front of a Forbes.com panel of judges.

Base Brands appealed to the judges because the company invents eco-friendly and practical products that provide simple solutions for everyday activities. Their Reduce™ environmentally-friendly product line makes it a little bit easier for consumers to live a more “green” lifestyle. The Reduce™ WaterWeek™ five-bottle set is a simple solution to the problem of wasteful disposable plastic water bottles. The set fits in a fridge shelf tray, making it convenient for consumers to grab a water on their way out the door, to work, school or play. By not buying disposable water bottles, consumers are saving landfills from needless waste and saving money as well—close to $500 a year.

"We’re thrilled to be included in the top 20 of the Forbes.com "Boost Your Business" contest,” said Ken Kreafle, CEO and founder of Base Brands. “We’re passionate about creating products that solve everyday problems and don’t harm our environment, and we’re honored that the judges recognize this. If we win, the $100,000 will help us invent even more eco-friendly products,” continued Kreafle.

About Base Brands

Founded in Atlanta in 2005, Base Brands (http://www.basebrands.com) is a fast growing company that invents creative, practical products to make life easier for a variety of consumer lifestyles. Including innovative and eco-friendly homeware, kitchenware, food storage containers and pet gear, the company’s inventions continuously challenge category standards with solutions that fill distinct unmet consumer needs. A prime example is the popular Reduce™ WaterWeek™ line of attractive refillable water bottles that sits in a handy shelf tray designed to promote grab-and-go consumption and eliminate the need for wasteful disposable water bottles. Other brands include TANK™, a line of rugged, insulated mugs and containers, and Pet Trek™, a line of convenience gear for active pets and their owners.  For more information, visit http://www.basebrands.com or call (404) 733-5454.

About Forbes.com
Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 4,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties – ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com, and the Forbes.com Business and Finance Blog Network – together reach nearly 40 million business decision makers each month.***

Reduce™ WaterWeek™5-Bottle Set is Simple Alternative to Disposable Water Bottles

ATLANTA, July 8, 2009 – Base Brands™ (http://www.basebrands.com), a fast-growing Atlanta-based housewares company, will be a first-time exhibitor showing its entire line-up, including its Reduce™ eco-friendly products, at the San Francisco-based Gourmet Housewares Show (http://www.thegourmetshow.com) August 8-10, 2009, at Booth #3581. The Gourmet Housewares Show is a premier trade show of the housewares industry, attracting key retailers and vendors from around the country.

Reduce™ WaterWeek™(www.reduceeveryday.com) is part of the Reduce family of eco-friendly products designed to be “functionally sleek” while minimizing a consumer’s “carbon footprint”, or impact on the environment. WaterWeek™ is a set of five 16oz reusable, BPA-free, eco-friendly bottles, created to reduce plastic water bottle waste and encourage grab-and-go water consumption and eliminate the need for disposables. The set fits neatly in a specially-designed shelf tray, making it convenient for consumers to grab a bottle of water on their way out the door. WaterWeek is also available in aluminum and a kid’s size set.

Ken Kreafle, CEO of Base Brands, said, “We are looking forward to the Gourmet Housewares Show, especially to show our Reduce WaterWeek products to a San Francisco crowd.” Continued Kreafle, “San Francisco, like a growing number of cities and states, banned the purchase of disposable water bottles with government funds; and a product like WaterWeek provides an economical and eco-friendly alternative to buying disposables bottles.”

Also at the show, Base Brands will be unveiling its new Reduce™ Hybrid bottle, designed to work for both hot and cold beverages. By attaching one of two different lids, consumers can use it for their morning coffee, and then for a cold beverage later in the day. The Reduce Hybrid is the only bottle available using the proprietary FireIce™ insulation technology.

The Reduce line-up also includes the new Reduce™ Compactor Can, a unique household trash can with a built-in compactor lid that compacts twice the amount of trash in the average home, without plugs or batteries. Another Reduce product is Melaboo™, a 100% biodegradable, non-toxic, eco-friendly line of brightly colored plates, bowls and kitchen tools that are both functional and attractive.

About Base Brands

Founded in Atlanta in 2005, Base Brands (http://www.basebrands.com) is a fast-growing company that invents creative, practical products to make life easier for a variety of consumer lifestyles. Including innovative and eco-friendly homeware, kitchenware, food storage containers and pet gear, the company’s inventions continuously challenge category standards with solutions that fill distinct unmet consumer needs. A prime example is the popular Reduce™ WaterWeek™ line of attractive refillable water bottles that comes in a handy shelf tray designed to promote grab-and-go consumption and eliminate the need for wasteful disposable water bottles. Other brands include TANK™, a line of rugged, insulated mugs and containers, and Pet Trek™, a line of convenience gear for active pets and their owners.  For more information, visit http://www.basebrands.com or call (404) 733-5454.

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Reduce™ Built-in Trash Compactor Holds 2X More Trash

Eco-friendly Design Extends Use of Garbage Bag Cleanly, Safely

Atlanta, GA, June 10, 2009 – Base Brands (http://www.basebrands.com) announced today the launch of Reduce™ Compactor Can (http://www.reduceeveryday.com), a one-of-a-kind household trash can with a built-in compactor lid that compacts twice the amount of trash in the average home. By pressing down on the patented lid, consumers can easily and safely “push” down their trash, extending the life of their garbage bags, without exposure to mess and harmful bacteria.

The heavy duty stainless steel trash can has a 10.5 gallon capacity, easy-step foot petal and a convenient flip-top lid to keep odors and trash out-of-site. The patented compactor design features silicone to repel odors and a quiet lid enclosure to prevent slamming. The trim stainless steel can sits on a sturdy base and was designed to coordinate with a variety of kitchen settings. The Reduce Compactor Can will be available to ship 9/1/09, in time for the holiday shopping season.

According to Ken Kreafle, CEO of Base Brands, “The Reduce Compactor Can is a perfect example of why I founded Base Brands—it is a creative solution for an everyday activity. Consumers have told us they want a cleaner, more environmentally-friendly way to compact their household trash and our Reduce Compactor Can solves that problem.  There are no batteries or plugs; consumers just push down on the lid and are able to quickly and easily compact their garbage.”

The Reduce Compactor Can is the latest addition to the Reduce family of eco-friendly products designed to be “functionally sleek” while minimizing a consumer’s “carbon footprint”, or impact on the environment. The line-up includes Reduce WaterWeek™, a set of slim refillable BPA-free plastic and aluminum water bottles designed to fit in a convenient shelf tray for easy weekday drinking at

home, office or school, eliminating the need to purchase wasteful disposable water bottles. Additional water bottles within the Reduce family were designed to meet hydration and insulation needs. Made from bamboo, Reduce Melaboo™ is a 100% biodegradable, non-toxic, eco-friendly line of brightly colored plates, bowls and kitchen tools that are both functional and attractive.                                            

About Base Brands

Founded in Atlanta in 2005, Base Brands is a fast growing company that invents creative, practical products to make life easier for a variety of consumer lifestyles. Including innovative and eco-friendly homeware, pet gear, kitchenware, food storage containers and specialty items, the company’s inventions continuously challenge category standards with solutions that fill distinct unmet consumer needs. A prime example is the popular Reduce WaterWeek™ line of attractive refillable water bottles that come in a handy shelf tray designed to promote grab-and-go consumption and eliminate the need for wasteful disposable water bottles. Other brands include TANK™, a line of rugged, insulated travel mugs and containers, and Pet Trek™, a line of convenience gear for active pets and their owners.  For more information, visit http://www.basebrands.com or call (770) 435-7979.